new affinitas

Affinitas Launches New Brand – February 1, 2017

December 1, 2016



To Our Valued Clients and Partners,


After undergoing an extensive rebranding process, we are very pleased to announce the launch of the new Affinitas logo.


As an insurance broker and as an employee benefits company, we have grown and evolved into a bigger and more intelligent organization. Over the years, we have introduced and pioneered industry innovations that have made us better, if not the best in what we do.


Our new brand identity defines who we are, what we can do and where we intend to go in the future. The new Affinitas brand is happy, vibrant and colorful. As your partner in taking care of your employees, we want to be a lifestyle brand that is easy, helpful and friendly.


The new Affinitas logo reflects our strategic direction into the future as a technology driven insurance broker. The new Affinitas tagline, “Making Healthcare Better” captures our decision to focus our business and expertise in helping our clients have better healthcare.


Thank you for being part of our success through out these years. We look forward to sharing this new future with you.






President and CEO